We currently launched a new and awesome type of finishing, introducing: Chrome!
Before the launch of this new line, the white polyamide prints would be sprayed or dyed into different colors such as red, blue, yellow, orange and green. We wanted to offer our clients a more premium product and that’s why we came up with the idea of creating this awesome shiny finishing! the colors are currently available in silver, gold, bronze and metallic black.
It’s also possible to 3D-print metal, but this is not yet optimized and is also very expensive. The chromefinishing offers the perfect alternative. What do you think of our chrome rackets and the chrome sculpture of our product designer, Gilles? We totally love this look!
Jeroen Audenaert and Vincent Scheltjens won the Voka Award 2017, the price for the most promising student-enterprise. This is the second year in a row that 3D trophy factory made this award. And this time, we got the unique opportunity to interview Jeroen Audenaert, one of the co-founders of Yellowleaf.
Hey Jeroen, let’s start with telling a little bit more about yourself.
I’m co-founder of Yellowleaf and currently studying Commercial Sciences. I’m very passionate about the digital and business world. My passion for the digital world started when I was following the course CS50X at HarvardX. The following summers I spent at Harvard University for a Summer School Program, The University of Chicago Booth School of Business for the Summer Business Scholar Program and I’ve spent four months at the Lappeenranta University of Technology. In my spare time you can find me on a surfboard or a sailing boat.
2. What does Yellowleaf do?
The mission of Yellowleaf is to make organizations grow digitally. Yellowleaf offers organizations a total package for all their digital communications. Our activities are build around three points: webdevelopment and design, e-commerce and online marketing and digital strategy.
3. What distinguishes Yellowleaf from its competitors?
The unique aspect about Yellowleaf is that we think together with your organization. As young student-entrepreneurs we can easily adapt ourselves to the mindset of your organization. We are digital natives with fresh ideas and possess all the capacities needed to build your online identity and digitalization processes or to blow new life into it.
4. Why did you give your company the name Yellowleaf?
Yellowleaf comes from the Flemish word ‘geel blad’. The yellow leaves represent autumn. When you’re walking in the woods during this season, you get to see magnificent sceneries. This is exactly what we want to do: create magnificent websites, designs and solutions for our clients. In our logo the leaf actually has the color blue, with this we want to emphasize the digital aspect and our out-of-the-box thinking.
5. How do you combine this with your studies?
It’s important to have a good planning, so you won’t run out of time for your studies. We try to plan our appointments in a way that we can go to our classes. For us, it’s an interesting way to combine the theoretical side of university with the practical side of doing business.
6. Do you have any tips for students that want to become an entrepreneur?
My first tip is to use all the resources that are available. Universities help students a lot, for example TakeOff in Antwerp and LCIE in Leuven. There are also many other initiatives such as Bryo from Voka. It’s also very important to talk with the right experts so they can give you input and validate your ideas. An important step in this process is to pitch your idea as much as possible to other people. That way, you hear many other opinions and you can adjust your idea.
7. How do you see the future of your organization?
We want to become a player that knows all the different aspects of the digital world. We’re currently building strategic partnerships with important players in the e-commerce and design world. At the moment, we have 2 part-time employees, but over time we would like to change this to full-time employees.
8. Does the award have a nice place in your office?
Yes of course, we are extremely proud about the award! We were very surprised for winning it, but it would have never been possible without the advice and support of Melanie Nolens, Sven de Vocht en Nathalie De Schepper from Bryo Antwerpen and we would like to thank them once again!
MIVB, the public transportation society of Brussels, organized a hackathon, called ‘Hack my ride’. The goal of this hackathon was to improve the use of public transportation in Brussels. In total, 41 developers participated to the hackaton.
The developers had to create apps that would have an added value to the public transportation in Brussels. This task consisted out of 4 challenges: the integration of public transportation in the daily digital life, an easier use of public transportation for people with limited mobility, a chatbox for better travelinformation and apps that combine health and public transportation, by for example promoting a combination of walking and public transportation.
Hack my ride took place in a comfortable workingarea, complete with a smoothiebar, gamezone, pooltable… The developers could even get massages. The entire hackathon was equipped to make the developers feel as comfortable as possible.
The ultimate winner of Hack my ride was the 27-year old Eloi Strée with his team ‘Antartica LTD’. It was our honor to create an award for this hackathon!
Admit it, we have all tortured our eyes with optical illusions and we all love to do it. The fact that we see things that are different than reality intrigues us. We all know ‘the dress’, where you see the dress as gold and white, but your friend is certain that it has the colors black and blue. Or the famous picture where one sees an old woman and someone else a young lady. How is this possible? Why do our eyes see things so differently?
Optical illusion, also called visual illusion, is caused by the visual system and characterized by visually perceived images that differ from reality. There are three different types of illusions: literal optical illusions, physiological illusions and cognitive illusions. The first one are images that are created by smaller images, that aren’t related to the overall image. In the example of the elephant, the artist drew an elephant with only legs and no feet, and then he also drew feet without the legs. This resulted in the illusion that the elephant has more than four legs.
Physiological illusions are the effects of excessive stimulation of brightness, position, color, size, movement… They are the ones that hurt the eyes the most and make you dizzy when you look too long at it. Just have a look at the picture below, you’ll understand what I mean immediately.
The thirth and last type of optical illusion are the cognitive illusions. They are the result of unconscious inferences. These illusions rely on our stored knowledge about the world and are under some degree of conscious control. So, cognitive illusions arise from an interaction of perceived reality with assumptions about the world, leading to “unconscious inferences”.
3D Trophy Factory can make awards that have this optical illusion. We made a polyhedron award that appears to be round, but is actually flat. Have a look at this cool award below:
For more cool awards, don’t forget to check out our website!
Have you ever wondered who makes all these beautiful trophies? Read this blog to find out more about one of our creative product designers, Gilles Borremans!
Hey Gilles, let’s start by asking what you studied in College?
I studied Product Development at the University of Antwerp. I completed my Bachelor and Masters degree there.
How did you get in contact with 3D Trophy Factory?
About 2 years ago Martijn talked about Twikit and 3D trophy factory at Antwerp Management School, where my girlfriend was studying. She told me that it seemed like a really cool company to work for. It was March and I had just finished my Masters, but I was leaving in May for an internship in Argentina. So I contacted them whether they needed someone for a month, they replied and I could start working there during the month April. After my internship they contacted me whether I was interested in working full time for them. I’m working here for 1 year and 8 months now.
What is your function in the company?
I develop the customizable trophies in this process. I have to make sure that the configurators work as custom-friendly as possible and also add new products to the website. Briefly said, I’m especially focused on developing products for the webshop but I also develop the fully customizable trophies.
How does a typical working day look like for you?
First of all, before I start my day, I have a really strong coffee. Then, I look whether there are some things that have to happen immediately, and restructure my planning according to this. I try to do the running orders in the morning, this are the fully customizable specials trophies. In the afternoon, if there is some time left, I have a look on how we can improve the webshop. But actually, I don’t really have a standard working day.
What was the first trophy you developed?
That’s a good question. I actually don’t know that anymore. But one of the first big ones was for Q8. The award was for the celebration of the oil plant in Antwerp. They send me pictures of there building with big cillo’s and they asked me to use this as a basis. The trophy was almost entirely out of plexi, only the blue text was 3D-printed. Creating this award was very interesting, because since then, I have done three more projects for this company. When you do something good for a big company, most of the times they will come back to you.
What was the coolest trophy you have ever made?
Definitely the one for Wacom. Wacom sells drawing tablets that you can connect to your computer and in that way you can draw digitally. The briefing from the company about the trophy was just a scratch with a pen. That was all. The award was called the Wacom Inkathon Award. They wanted the award to be an Inc Splash, but entirely in the Wacom style. The end result was a kind of ink explosion structure with the colors of Wacom. It was fun to do because it was a challenging design, because the award had to be strong enough, but at the same time appear very light.
If you could choose, for who or for what would you like to develop a trophy?
For Kendrick Lamar. He’s a real Hip Hop poet and I have a lot of respect for him. It would be nice to thank him for his music with an award.
Since 1928 The Oscars promises every year an evening of total glamour and prestige where stars show up in the most beautiful and magnificent outfits. Such a night, calls for an equally impressive award. For 33 years the statuettes have been manufactured at a Chicago trophy company. But over time, little changes have crept in the award. The foundry decided they wanted the Oscars to look again like the original one in 1928. The Academy Polich Tallix in New York offered the solution: it could scan the orignal award and then make a 3D-printed modern version out of the scan.
First of all, the process starts by scanning a classic Oscar from 1928 and a modern one of 2015. These two are then blended to make a new design that resembles closer to the original award.
This new design is then 3D-printed in wax and dipped in ceramic shell slurry. After this, the award gets fired in an oven and bronze is poured into the shell. It has to cool overnight, before the final step can occur: the bronze castings are broken out of the shell the next day and the award is covered with 24 karat gold.
3D Trophy Factory is specialized in making beautiful trophies and awards. We also made our own modern version of the Oscars, what do you think of it? And don’t forget to check out our website for more cool trophies!
Multi-brand retailer JUTTU can call itself the proud winner of the bpost Omnichannel Award 2017. The event took place February 2th in Antwerp Urban City. The award was created by our designers at 3D Trophy Factory and is made out of plexiglass with a 3D-printed silver part on top. Other nominees were Hunkemöller and Media Markt.
Omnichannel is a recent strategy that is used to increase customer experience, by making a full integration between the online and offline channels. That way customers can choose which channel they want to use, and they can easily switch from one channel to another. Every channel offers the same information source, experience, pricing… JUTTU won the award because the retailer succeeded in positioning the customer as a central point in their strategy and letting the different channels move around the customer. The multi-brand retailer offers the offline store experience also in the online webshops.
JUTTU is a multi-brand retailer for fashion, decoration and food. JUTTU has a store in Antwerp, Roeselare and Brugge. The retailer recently opened its stores in 2015, so the award is a great recognition for JUTTU’s omnichannel strategy.
The very first “Belgian Big Screen Award”, an annual price for the most popular movie in Belgian theatres, was awarded this week by the Flemish prime minister Kris Peeters to the computer animated movie “Finding Dory” from The Walt Disney Company.
Finding Dory is a 2016 American 3D computer-animated comedy-drama adventure film produced by Pixar Animation Studios and released by Walt Disney Pictures. Finding Dory focuses on the fish Dory, who journeys to be reunited with her parents.
Prime Minister Kris Peeters, Minister of work, economy, consumer business and foreign trade adds : “The audiovisual sector provides about 5000 jobs in Belgium alone, not to forget that this is and will also stay a growing industry. Between 2008 and 2014 the amount of companies in the audiovisual industry in Flanders increased with a staggering 50%. This has everything to do with the many creative and entrepreneurial talents in our country, that follow their passion. The federal government remains to support this important industry with the Tax Shelter, that provides an amount of 55 million euros to be used for movie productions. “
Serge Van Eyck, Deputy manager The Walt Disney Company : “Our Belgian team has about 50 very motivated employees, that make sure that the Belgian audience, big and small, can see Disney movies in Belgian theaters. Therefore this Belgian Big Screen Award for Finding Dory is a great recognition for my colleagues and myself. “