Multi-brand retailer JUTTU can call itself the proud winner of the bpost Omnichannel Award 2017. The event took place February 2th in Antwerp Urban City. The award was created by our designers at 3D Trophy Factory and is made out of plexiglass with a 3D-printed silver part on top. Other nominees were Hunkemöller and Media Markt.
Omnichannel is a recent strategy that is used to increase customer experience, by making a full integration between the online and offline channels. That way customers can choose which channel they want to use, and they can easily switch from one channel to another. Every channel offers the same information source, experience, pricing… JUTTU won the award because the retailer succeeded in positioning the customer as a central point in their strategy and letting the different channels move around the customer. The multi-brand retailer offers the offline store experience also in the online webshops.
JUTTU is a multi-brand retailer for fashion, decoration and food. JUTTU has a store in Antwerp, Roeselare and Brugge. The retailer recently opened its stores in 2015, so the award is a great recognition for JUTTU’s omnichannel strategy.